運營好企業短視頻：全網的技巧在這都能找到！

一定要保證自己的視頻內容質量高，讓用戶喜歡看，如果視頻質量都不好，那么就別想著有流量了。

Be sure to ensure that your video content is of high quality and makes users enjoy watching it. If the video quality is not good, then don't think about having traffic.

如果是原創作品一定要保證原創。

If it is an original work, it must be guaranteed to be original.

想要獲得更多的流量，就要學會蹭熱點，蹭熱點可以提高你賬號的權重。

To gain more traffic, you need to learn to ride on hot topics, which can increase the weight of your account.

一定要堅持做下去，如果堅持不下去，那么再好的方法也不會起到效果。

We must persist in doing it. If we cannot persist, even the best methods will not be effective.

現在短視頻已經成為了最熱門的社交工具之一，越來越多的人都開始利用短視頻來進行自我宣傳。對于短視頻的運營，很多人都不是特別了解，所以就會導致很多人不知道怎么去運營好一個短視頻。 短視頻現在也是一種非常主流的媒體傳播方式，有很多的平臺都可以去發布一些視頻內容，而且現在的短視頻平臺也是越來越多，比如抖音快手西瓜等等。對于用戶來說，想要看一些有價值的內容，那么就需要我們去運營好一個短視頻。

Nowadays, short videos have become one of the most popular social tools, and more and more people are using short videos for self promotion. For the operation of short videos, many people are not very familiar with it, which can lead to many people not knowing how to operate a good short video. Short video is also a very mainstream media communication mode. There are many platforms that can publish some video content, and now there are more and more short video platforms, such as Tiktok Kwai Watermelon. For users, if they want to watch some valuable content, they need us to operate a short video well.




內容

content

內容定位：首先我們要知道自己的內容要給誰看，比如你是做美妝的，你的視頻就可以給喜歡化妝的用戶看，你是做美食的，那么就可以給喜歡美食的用戶看。根據自己的定位來制作視頻，這樣會讓用戶對你有更深層次的了解。

Content positioning: Firstly, we need to know who we want to show our content to. For example, if you are doing beauty, your videos can be shown to users who like makeup. If you are doing food, you can be shown to users who like food. Creating videos based on your own positioning will give users a deeper understanding of you.

內容創意：在制作視頻的時候我們要結合熱點事件，這樣才能增加流量。

Content creativity: When making videos, we need to combine hot events in order to increase traffic.

內容質量是一個短視頻賬號運營最重要的一點，如果視頻質量不好，那么就沒人會去關注你。

Content quality is the most important aspect of operating a short video account. If the video quality is poor, no one will pay attention to you.

內容輸出：做短視頻賬號一定要有自己的特色，要有自己的風格，這樣才會吸引粉絲關注你，當粉絲關注你以后就會去觀看你的視頻。

Content output: To create a short video account, you must have your own unique features and style in order to attract fans to follow you. When fans follow you, they will watch your videos.

內容質量

Content quality

如果你想讓你的視頻火起來，那么就必須要保證內容的質量，內容一定要新穎有趣，有價值，讓用戶覺得有趣有料，而且不能太過枯燥無聊，要和用戶有互動，可以通過增加話題度來提高內容的關注度。

If you want your videos to become popular, you must ensure the quality of the content. The content must be novel, interesting, and valuable, making users feel interesting and informative. It should not be too boring or boring, and you should interact with users. You can increase the attention of the content by increasing the topic level.

想要在短視頻中脫穎而出，就要學會蹭熱點，如果你沒有熱度那么你的視頻也就沒人看了。在蹭熱點方面我們可以選擇一些社會新聞或者是娛樂事件來進行創作，這樣才能吸引更多的用戶來觀看你的視頻。蹭熱點也不是隨便蹭的，要學會尋找一些熱門的話題來進行創作。

If you want to stand out in short videos, you need to learn to ride the hot topics. If you don't have popularity, then your video won't be watched by anyone. We can choose some social news or entertainment events to create in order to attract more users to watch your videos when it comes to catching up with hot topics. Riding on hot topics is not just casual, you should learn to find some popular topics to create.

賬號定位

Account positioning

我們在做短視頻時，一定要明確自己的賬號定位，比如你是做美食領域的，那么你就可以去找一些美食教程和菜譜，可以去和一些專業的美食博主去學習一下，然后再結合自己的賬號定位，把自己打造成一個專業的美食博主。

When making short videos, we must clarify our account positioning. For example, if you are in the food industry, you can find some food tutorials and recipes, learn from professional food bloggers, and then combine your account positioning to build yourself into a professional food blogger.

賬號數據

Account data

做短視頻一定要重視賬號數據，我們可以通過粉絲增長、評論量、點贊量、轉發量等數據來判斷，如果數據不是很好的話，可以通過一些技巧來提升，比如發布一些優質的視頻，提高自己的播放量，增加自己的粉絲等。

When making short videos, it is important to pay attention to account data. We can judge based on data such as fan growth, comments, likes, and shares. If the data is not very good, we can use some techniques to improve it, such as publishing high-quality videos, increasing our views, and increasing our fans.