短視頻推廣引流要注意什么？

1.內容策劃

1. Content planning

內容是服務于品牌的,所以一定要注意結合產品和訴求。內容的形式無論是搞笑的、吐槽的,還是干貨有價值的、展示類型的,都要結合產品的特性、價值去策劃,千萬不能跑偏了。

Content serves the brand, so it is important to pay attention to combining products and demands. Whether the form of content is funny, roast, or valuable dry goods, display type, it should be planned according to the characteristics and value of the product, and must not deviate.

2.產品植入

2. Product implantation

一般情況下帶有產品信息,偏商業化的視頻都很難得到大規模的轉發,所以產品的植入一定要巧妙。在做產品類的視頻時,要多多發揮創意,盡量將產品植入的有趣味性一點。

In general, videos with product information and a focus on commercialization are difficult to be widely shared, so the placement of products must be clever. When making product related videos, it is important to unleash creativity and try to incorporate the product with a bit of fun.




3.原創視頻

3. Original videos

打造個人IP,做垂直原創視頻,靠優質內容獲得高曝光、讓用戶喜歡并關注是好的抖音引流方式。也只有這樣,后期變現才有極大的空間。

It is a good way of Tiktok to create personal IP, create vertical original videos, obtain high exposure by high-quality content, and make users like and pay attention to it. Only in this way can there be great potential for later monetization.

4.標題和封面

4. Title and Cover

這是視頻在展示時,先被人們看到的一個部分,信息時代,占據用戶的眼球,抓住用戶的心,只要短短幾秒鐘。所以標題要短,關鍵字要突出,封面要博眼球,勾起用戶的好奇心。

This is the part of the video that people first see when displaying it. In the information age, it only takes a few seconds to capture the user's attention and heart. So the title should be short, the keywords should be prominent, the cover should be eye-catching, and arouse the curiosity of users.

5.用好短視頻營銷陣地

5. Make good use of the short video marketing platform

所有的短視頻平臺都可以用,將資源利用到極致。借助熱點,爭取首頁熱門,頻道推薦,排行榜等位置。因為省錢的方式是借助人家的流量,短視頻網絡品牌推廣平臺也是千萬級的。

All short video platforms can be used to maximize resource utilization. By leveraging hot topics, strive for positions such as homepage popularity, channel recommendations, and rankings. Because the way to save money is to rely on other people's traffic, and short video network brand promotion platforms are also worth millions.

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