濟(jì)南抖音運(yùn)營(yíng)：如何收獲可觀的商業(yè)價(jià)值？

一、圍繞產(chǎn)品服務(wù)，創(chuàng)作實(shí)用內(nèi)容

1、 Create practical content around product services

濟(jì)南企業(yè)應(yīng)結(jié)合自身產(chǎn)品和服務(wù)，創(chuàng)作具有實(shí)用價(jià)值的內(nèi)容。對(duì)于銷售機(jī)械設(shè)備的企業(yè)，可制作設(shè)備操作教程、故障排除指南等視頻，幫助客戶更好地使用和維護(hù)設(shè)備，提升客戶滿意度。而從事健康醫(yī)療產(chǎn)品研發(fā)的企業(yè)，可發(fā)布健康科普知識(shí)、產(chǎn)品使用心得等內(nèi)容，為用戶提供健康生活建議的同時(shí)，推廣企業(yè)產(chǎn)品。

Jinan enterprises should combine their own products and services to create content with practical value. For enterprises that sell mechanical equipment, they can produce videos such as equipment operation tutorials and troubleshooting guides to help customers better use and maintain the equipment, and improve customer satisfaction. Enterprises engaged in the research and development of health and medical products can publish health popularization knowledge, product usage experience, and other content to provide users with healthy living advice while promoting their products.

二、巧用創(chuàng)意形式，提升內(nèi)容吸引力

2、 Cleverly use creative forms to enhance content appeal

為了在眾多抖音內(nèi)容中脫穎而出，濟(jì)南企業(yè)可運(yùn)用創(chuàng)意形式，提升內(nèi)容的吸引力。例如，采用劇情式視頻，將企業(yè)產(chǎn)品或服務(wù)融入有趣的故事中，讓用戶在輕松愉快的氛圍中了解企業(yè)。也可以利用動(dòng)畫、特效等手段，制作富有視覺沖擊力的視頻，展示企業(yè)的科技實(shí)力和創(chuàng)新能力。此外，開展互動(dòng)式內(nèi)容創(chuàng)作，如發(fā)起話題挑戰(zhàn)、抽獎(jiǎng)活動(dòng)等，激發(fā)用戶參與，提升內(nèi)容的傳播效果。

In order to stand out from many Tiktok content, Jinan enterprises can use creative forms to enhance the attractiveness of content. For example, using narrative style videos to integrate enterprise products or services into interesting stories, allowing users to learn about the enterprise in a relaxed and enjoyable atmosphere. Animation, special effects, and other techniques can also be used to create visually impactful videos that showcase the company's technological strength and innovation capabilities. In addition, interactive content creation can be carried out, such as initiating topic challenges, lottery activities, etc., to stimulate user participation and enhance the dissemination effect of content.

三、參與平臺(tái)活動(dòng)，獲取流量扶持

3、 Participate in platform activities to obtain traffic support

抖音平臺(tái)定期推出各類主題活動(dòng)，濟(jì)南企業(yè)應(yīng)積極參與，借助活動(dòng)的流量紅利，提升賬號(hào)曝光度。例如，參與 “濟(jì)南城市文化節(jié)”“泉城好物推薦” 等活動(dòng)，圍繞活動(dòng)主題創(chuàng)作優(yōu)質(zhì)內(nèi)容，爭(zhēng)取獲得平臺(tái)的推薦和曝光。同時(shí)，優(yōu)化視頻的標(biāo)題、封面、標(biāo)簽等元素，提高視頻與平臺(tái)算法的匹配度，增加推薦機(jī)會(huì)。

Tiktok platform regularly launches various theme activities, and Jinan enterprises should actively participate in the activities to improve account exposure with the help of traffic dividends. For example, participating in activities such as the "Jinan Urban Culture Festival" and "Recommendation of Good Products in Quancheng", creating high-quality content around the theme of the event, and striving to obtain platform recommendations and exposure. At the same time, optimizing the title, cover, tags, and other elements of the video to improve its compatibility with platform algorithms and increase recommendation opportunities.




四、聯(lián)動(dòng)達(dá)人合作，拓展傳播范圍

4、 Collaborate with experts to expand the scope of dissemination

與抖音達(dá)人合作是濟(jì)南企業(yè)快速拓展傳播范圍的有效途徑。企業(yè)可根據(jù)自身目標(biāo)受眾和品牌定位，選擇與之匹配的達(dá)人進(jìn)行合作。對(duì)于餐飲企業(yè)，可邀請(qǐng)美食博主到店體驗(yàn)，拍攝美食評(píng)測(cè)視頻，借助博主的粉絲基礎(chǔ)和影響力，吸引更多消費(fèi)者到店消費(fèi)。對(duì)于科技企業(yè)，可與科技領(lǐng)域的達(dá)人合作，進(jìn)行產(chǎn)品測(cè)評(píng)和技術(shù)分享，提升品牌在行業(yè)內(nèi)的知名度。

Cooperation with Tiktok experts is an effective way for Jinan enterprises to rapidly expand their communication scope. Enterprises can choose influencers who match their target audience and brand positioning to collaborate with. For catering enterprises, they can invite food bloggers to experience in store, shoot food review videos, and leverage the blogger's fan base and influence to attract more consumers to shop in store. For technology companies, they can collaborate with experts in the technology field to conduct product evaluations and technology sharing, enhancing the brand's visibility in the industry.

五、構(gòu)建數(shù)據(jù)監(jiān)測(cè)體系，洞察用戶需求?

5、 Building a data monitoring system to gain insights into user needs

濟(jì)南企業(yè)應(yīng)借助抖音平臺(tái)提供的數(shù)據(jù)分析工具，構(gòu)建數(shù)據(jù)監(jiān)測(cè)體系，實(shí)時(shí)收集和分析視頻的播放量、點(diǎn)贊數(shù)、評(píng)論數(shù)、轉(zhuǎn)發(fā)數(shù)、完播率等數(shù)據(jù)。通過(guò)數(shù)據(jù)分析，了解用戶的興趣偏好、行為習(xí)慣和需求痛點(diǎn)，為內(nèi)容創(chuàng)作和推廣策略的制定提供依據(jù)。

Jinan enterprises should use the data analysis tools provided by the Tiktok platform to build a data monitoring system to collect and analyze real-time data such as the number of videos played, liked, commented, forwarded, and completed. By analyzing data, we can understand users' interests, preferences, behavioral habits, and pain points, providing a basis for content creation and promotion strategies.

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