2025年下半年企業短視頻營銷的優勢在哪？

1、互動性強

1. Strong interactivity

短視頻可以更好地與用戶進行互動交流，幫助企業獲得用戶反饋。從而更有針對性地改進自身。從用戶方面來說，他們可以通過與企業發布的短視頻進行互動，表達自己的意見和建議。這種互動性不僅能使短視頻快速傳播，還能使企業的營銷效果實現有效提升。

Short videos can better interact and communicate with users, helping businesses obtain user feedback. So as to improve oneself more targetedly. From the perspective of users, they can interact with short videos published by enterprises to express their opinions and suggestions. This interactivity not only enables short videos to spread quickly, but also effectively improves the marketing effectiveness of enterprises.

2、成本低

2. Low cost

與傳統的電視廣告相比，短視頻的成本更低。短視頻在制作、傳播、維護等方面的成本都更具競爭力。簡單的團隊+好的創意，就可以制作出受眾喜愛的短視頻，從而吸引流量。




Compared to traditional television advertising, the cost of short videos is lower. Short videos have more competitive costs in terms of production, dissemination, and maintenance. A simple team with good creativity can create short videos that audiences love, thereby attracting traffic.

3、高效性

3. Efficiency

短視頻營銷的高效性在于消費者可以直接通過短視頻的展示對產品進行購買。傳統的電視廣告下，消費者不容易產生購買行為的一大原因是：電視廣告沒有相關的產品鏈接，購買不便捷。而短視頻可以將產品的購買鏈接放置在展示產品界面的四周，或是短視頻播放的窗口周圍，就可以實現“一鍵購買”。

The efficiency of short video marketing lies in the fact that consumers can directly purchase products through the display of short videos. One of the main reasons why consumers are less likely to make purchasing decisions under traditional television advertising is that there are no relevant product links in television advertising, making purchasing inconvenient. And short videos can place the purchase link of the product around the display interface or around the window where the short video is played, which can achieve "one click purchase".

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4、 指向性強

4. Strong directionality

大數據下能準確找到產品受眾目標，從而達到精準營銷的目的。此外，短視頻的APP或網站還會為擁有相同興趣愛好的短視頻熱衷者提供社區、空間或群組，這也是短視頻在營銷上的又一優勢所在。

Under big data, it is possible to accurately identify the target audience of products, thereby achieving the goal of precision marketing. In addition, short video apps or websites also provide communities, spaces, or groups for short video enthusiasts with similar interests and hobbies, which is another advantage of short video marketing.

5、“存活”時間久

5. Survive for a long time

傳統的電視廣告下，如果企業想持續向大眾展示產品，就需要持續投入資金。一旦企業停止付費，其電視廣告就會遭到停播。而短視頻不會因為費用問題而停止傳播，因此“存活”時間更久。另外，有的短視頻會被相關平臺收錄，因此，短視頻的排名會比圖文內容的排名好很多、快很多。

Under traditional television advertising, if a company wants to continue showcasing its products to the public, it needs to invest continuously. Once a company stops paying, its television advertisements will be suspended. And short videos will not stop spreading due to cost issues, so they will have a longer "survival" time. In addition, some short videos may be indexed by relevant platforms, so the ranking of short videos will be much better and faster than that of graphic and textual content.