做好視頻號4大能力：偷、抄、拿、搬？

做好視頻號最重要的能力是什么？

What is the most important ability to do a good video account?

原創(chuàng)、堅(jiān)持、講干貨，還是粉絲數(shù)量？

Originality, persistence, emphasis on quality, or the number of fans?

以上通通都不是！

All of the above are not true!

視頻號做的好不好，取決于你偷、抄、拿、搬能力強(qiáng)不強(qiáng)。

Whether a video account is done well or not depends on your ability to steal, copy, take, and move.

1粉絲數(shù)不重要，搞明白自己是誰才重要。

The number of fans is not important, it's important to understand who you are.

不要一上來就搞粉絲，搞流量。

Don't immediately attract fans and traffic.

在此之前一定要明確自己的定位，確認(rèn)自己能提供的產(chǎn)品服務(wù)是什么。

Before doing so, be sure to clarify your positioning and confirm what products and services you can provide.

粉絲多少不重要，能不能從粉絲身上變現(xiàn)才重要。

The number of fans is not important, whether it can be monetized from fans is important.

100萬粉的風(fēng)景賬號可能1分錢都變現(xiàn)不了，1000粉的園藝賬號1個(gè)月就可以變現(xiàn)10萬+。如果沒有產(chǎn)品，拿再多的粉絲和流量都沒有意義。

A landscape account with 1 million followers may not be able to monetize even a penny, while a horticultural account with 1000 followers can monetize over 100000 yuan in just one month. If there is no product, it is meaningless to gain more fans and traffic.

粉絲數(shù)是掛在墻上的獎(jiǎng)狀，是過去成績的證明，不代表你的未來。那未來應(yīng)該怎么做？其實(shí)很簡單。

The number of fans is a certificate hanging on the wall, which is proof of past achievements and does not represent your future. What should we do in the future? It's actually quite simple.

首先定位好自己的產(chǎn)品服務(wù)，然后你拍攝的每一條視頻都服務(wù)于它們。

First, position your product and service, and then every video you shoot serves them.

你的所有的視頻和直播只有2個(gè)目的：

All your videos and live broadcasts have only two purposes:

第1個(gè)目的是塑造人設(shè)，建立信任關(guān)系，促進(jìn)成交。

The first objective is to shape character, establish trust relationships, and facilitate transactions.




第2個(gè)目的是是突出自己的產(chǎn)品服務(wù)優(yōu)勢，完成變現(xiàn)。

The second objective is to highlight one's product and service advantages and achieve monetization.

2視頻不是越短越好，而越大越好。

The shorter the video, the better; the larger the video, the better.

很多朋友對短視頻都有一個(gè)誤區(qū)——視頻越短越好。因?yàn)橐曨l越短，完播率就越好。

Many friends have a misconception about short videos - the shorter the video, the better. Because the shorter the video, the better the completion rate.

這是一個(gè)落伍的認(rèn)知，視頻的長短與流量之間沒有很深的關(guān)系，完播率只是眾多因素當(dāng)中很小的一部分。

This is an outdated understanding that there is not a deep relationship between video length and traffic, and the completion rate is only a small part of many factors.

短視頻的“短”核心是指 “較短的時(shí)間內(nèi)傳達(dá)的信息密度越大越好”。

The "short" core of short videos refers to "the higher the density of information conveyed in a shorter period of time, the better.".

說白了就是你的信息濃縮能力，是你花30秒就能講明白別人需要5分鐘才講完信息的能力。

Simply put, it is your ability to condense information, which is the ability to explain in 30 seconds that others need 5 minutes to complete.

所以視頻是拍30秒還是5分鐘，這根本不重要，重要的是你在視頻內(nèi)提供高潮的強(qiáng)度和濃度。

So whether the video is filmed for 30 seconds or 5 minutes is not important at all, what matters is the intensity and concentration of the climax you provide in the video.

3講干貨，死的快。

Talk about dry goods, die fast.

做短視頻，講干貨死的快，想發(fā)干貨去嗶哩嗶哩，那里有全中國最愛聽干貨最刁鉆最不愿意付費(fèi)的用戶等你去發(fā)掘。

Make a short video about how fast dry goods die. If you want to send dry goods to Bilibili, there are users in China who love to listen to dry goods, are the most cunning and unwilling to pay, waiting for you to discover.

有些朋友總想著從自己的專業(yè)視角出發(fā)，講一些行業(yè)真正核心的東西，去轟炸用戶，顛覆用戶的認(rèn)知，你以為你講的內(nèi)容是行里面的頂級內(nèi)容，別人聽了之后都應(yīng)該連連點(diǎn)頭，但是你忽略了一個(gè)殘酷的事實(shí)，90%的用戶聽不懂你講的這些東西。

Some friends always want to talk about the true core of the industry from their professional perspective, bombarding users and subverting their cognition. You think that the content you are talking about is top-level content in the industry, and others should nod repeatedly after listening to it. However, you overlook a cruel fact that 90% of users cannot understand what you are talking about.

肌肉練的越大，吸引的全是同性。

The larger the muscles are trained, the more attractive they are to the same sex.

內(nèi)容越干，吸引的全是同行。

The drier the content, the more it attracts peers.

真正有流量的干貨一定是，具備提供即時(shí)價(jià)值的干貨。

The truly popular dry goods must be those that provide immediate value.

用戶看完了你的視頻，當(dāng)下就能得到回報(bào)，當(dāng)下就爽，當(dāng)下就“哦～～wo cao”，這樣用戶才能給你點(diǎn)贊、評論，下單上面的即時(shí)反饋。

After watching your video, users can receive immediate rewards, be satisfied immediately, and "oh~wo cao" immediately, so that users can give you likes, comments, and instant feedback on placing orders.

4不要原創(chuàng)，不要原創(chuàng)，不要原創(chuàng)。

4. Don't be original, don't be original, don't be original.

不要總想著原創(chuàng)，普通人是經(jīng)不起超過15天的連續(xù)內(nèi)容輸出的，很快你的內(nèi)容就會(huì)枯竭。

Don't always think about originality. Ordinary people cannot withstand more than 15 days of continuous content output, and soon your content will dry up.

更可怕的是，你使盡渾身解數(shù)還是搞不懂什么選題能吸引用戶，什么內(nèi)容才是有價(jià)值的內(nèi)容。

What's even more terrifying is that if you use all your skills or don't understand what topics can attract users and what content is valuable.

你根本沒有做流量的經(jīng)驗(yàn)，對流量敏感度極低，初期就想通過原創(chuàng)上熱門出大爆款的機(jī)率比買彩票中一等獎(jiǎng)還要低。

You have no experience in creating traffic, and your sensitivity to traffic is extremely low. In the early stages, the probability of trying to make a big hit through popular original content is even lower than winning first prize in the lottery.

前期更應(yīng)該把時(shí)間花在研究同行身上，看他們哪些選題爆了，為什么爆了，給客戶提供了什么價(jià)值，提供了什么情緒，為什么要點(diǎn)贊，為什么要評論，為什么收藏比評論還要高。

In the early stage, it is more important to spend time researching peers, identifying which topics are popular, why they are popular, what value they provide to customers, what emotions they offer, why they like, why they comment, and why their favorites are even higher than comments.

偷、抄、拿、搬這4項(xiàng)能力，在前期每一條都比原創(chuàng)重要。

The four abilities of stealing, copying, taking, and moving are all more important than originality in the early stages.

當(dāng)你理解了這些東西之后，再原創(chuàng)也不遲。

Once you understand these things, it's never too late to be original.

5不要過分計(jì)劃，輕裝上陣。

Don't plan too much, go light on the battlefield.

很多朋友在做視頻號的時(shí)候，會(huì)給自己一個(gè)很高的期待和目標(biāo)，把事情舉的高高的，視頻還沒發(fā)一條，就先給自己搭好人設(shè)，規(guī)劃賽道，制定所謂的商業(yè)模式，甚至還要寫一套商業(yè)白皮書。

Many friends set high expectations and goals for themselves when creating video accounts. They set their sights high and even write a business white paper before even posting a video.

坦誠講，這些事意義不大。更有意義的是，輕裝上陣，先干起來再說。

To be honest, these things have little significance. What's more meaningful is to go light and start working first.

想，全是問題。

I think it's all a problem.

干，全是答案。

Damn it, all the answers.

做視頻號其實(shí)就是準(zhǔn)備1個(gè)變現(xiàn)模式，2個(gè)對標(biāo)賬號，1臺(tái)手機(jī)就可以開搞了。

Creating a video account is actually preparing one monetization mode, two benchmark accounts, and one mobile phone to start.