濟(jì)南短視頻運(yùn)營(yíng)步驟有哪些？

1、建立選題庫(kù)

1. Establish a topic selection library

根據(jù)賬號(hào)的整體定位和內(nèi)容規(guī)劃，建立相關(guān)的選題庫(kù)。建議大家可以多看一些同行大V都在做什么選題，對(duì)于短視頻行業(yè)來說，模仿性是非常強(qiáng)的，這里給大家推薦一個(gè)非常實(shí)用的工具易撰，易撰的自媒體庫(kù)，有著海量的爆款視頻素材，可以輕易找到同行大V的優(yōu)質(zhì)熱門視頻，方便我們來做選題。

Establish a relevant topic library based on the overall positioning and content planning of the account. I suggest that everyone can read more about what top influencers in the same industry are doing for topic selection. For the short video industry, imitation is very strong. Here, I recommend a very practical tool called Easy Write, an easy to write self media library with a massive amount of popular video materials. You can easily find high-quality and popular videos from top influencers in the same industry, which is convenient for us to choose topics.

2、撰寫視頻腳本

2. Write video script

第一種就是自己拍攝的話，我們的腳本需要規(guī)劃一下內(nèi)容：視頻制作，導(dǎo)演、演員的腳本內(nèi)容，攝影師熟悉的拍攝場(chǎng)景，提前預(yù)約拍攝的場(chǎng)地、安排好演員進(jìn)行拍攝，后期剪輯出視頻樣片。




The first method is to shoot on our own, and our script needs to plan the content: video production, script content for the director and actors, familiar shooting scenes for the photographer, pre booked shooting locations, arranged actors for shooting, and post edited video samples.

第二種就是素材剪輯，我們的腳本內(nèi)容就需要規(guī)劃包括：時(shí)間線、邏輯線、事件順序、BGM、轉(zhuǎn)場(chǎng)特效、時(shí)長(zhǎng)等等固定內(nèi)容。

The second type is material editing, and our script content needs to be planned to include fixed content such as timeline, logic line, event sequence, BGM, transition effects, duration, and so on.

3、賬號(hào)運(yùn)營(yíng)

3. Account operation

需要花費(fèi)比較多的心血，首先我們要做好視頻作品上傳、標(biāo)題撰寫、封面設(shè)置等幾個(gè)基礎(chǔ)工作。在視頻上傳后，我們還需要及時(shí)關(guān)注評(píng)論和反饋，這里可以引導(dǎo)性評(píng)論，評(píng)論區(qū)回復(fù)，私信回復(fù)。為了促進(jìn)推廣，我們還可以再進(jìn)行曝光、信息流投放、定期直播等等，都是比較有效的運(yùn)營(yíng)手段。

It requires a lot of effort, first of all, we need to do several basic tasks such as uploading video works, writing titles, and setting covers. After uploading the video, we also need to pay attention to comments and feedback in a timely manner. Here, we can provide guided comments, reply in the comment section, and reply to private messages. In order to promote, we can also carry out exposure, information flow placement, regular live streaming, and other effective operational methods.

4、評(píng)估反饋

4. Evaluate feedback

這一步很多人都容易忽略，但是其實(shí)是非常重要的。我們需要去評(píng)估哪個(gè)視頻好，哪個(gè)視頻效果差，我們適合什么樣的內(nèi)容，什么話題最能引起我們細(xì)分受眾的討論和關(guān)注，平臺(tái)給予哪個(gè)視頻的推薦量最高，這些對(duì)于我們后續(xù)運(yùn)營(yíng)都是非常有幫助的。

This step is easy for many people to overlook, but it is actually very important. We need to evaluate which video is good, which video has poor effects, what kind of content is suitable for us, what topics can most attract discussion and attention from our segmented audience, and which video has the highest recommendation volume from the platform. These are all very helpful for our future operations.

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