做短視頻運(yùn)營(yíng)想要做好這些流量要注意什么？

做短視頻運(yùn)營(yíng)想堅(jiān)持有好的流量，建議做到以下幾點(diǎn)：

To maintain good traffic in short video operations, it is recommended to do the following:

1.堅(jiān)持優(yōu)質(zhì)原創(chuàng)內(nèi)容

1. Adhere to high-quality original content

目前可以說(shuō)自媒體平臺(tái)都要求內(nèi)容必須原創(chuàng)，非原創(chuàng)的內(nèi)容不配獲得平臺(tái)的流量扶持。

At present, it can be said that self media platforms require content to be original, and non original content does not deserve the platform's traffic support.




視頻號(hào)原創(chuàng)內(nèi)容盡量一定要人格化，能真人出鏡那更好，創(chuàng)作的內(nèi)容要對(duì)用戶有價(jià)值。

The original content of the video account should be personalized as much as possible, and it would be even better if it could appear in real person. The created content should be valuable to users.

這是系統(tǒng)推流的必要條件。

This is a necessary condition for system streaming.

2.畫(huà)面清晰

2. Clear picture

拍攝制作短視頻的時(shí)候，一定要保證畫(huà)質(zhì)清晰，有背景音樂(lè)與解說(shuō)字幕，提高用戶的觀賞效果。

When shooting and producing short videos, it is important to ensure clear image quality, background music, and subtitles to enhance the viewing experience for users.

不管是手機(jī)拍攝、還是剪輯軟件剪輯短視頻，輸出格式都建議在：1080P、30fps或60fps，不要使用4K拍攝。

Whether shooting with a mobile phone or editing short videos with editing software, the recommended output format is 1080P, 30fps, or 60fps. Do not use 4K shooting.

一旦畫(huà)質(zhì)過(guò)于清晰，會(huì)被平臺(tái)壓縮，降低視頻質(zhì)量。限制流量推薦。

Once the image quality is too clear, it will be compressed by the platform, reducing the video quality. Limit traffic recommendations.

3.封面、標(biāo)題、視頻開(kāi)頭設(shè)計(jì)等

3. Cover, title, video opening design, etc

先說(shuō)①視頻的封面。

First, let's talk about the cover of the video.

看人先看臉，看視頻是先看封面。

To watch a person, first look at their face. To watch a video, first look at the cover.

視頻號(hào)封面十分影響主頁(yè)內(nèi)容的打開(kāi)率，讓用戶訪問(wèn)個(gè)人主頁(yè)的時(shí)候，優(yōu)質(zhì)封面會(huì)增加視頻播放量。

The cover of a video account greatly affects the opening rate of the homepage content. When users visit their personal homepage, a high-quality cover will increase the video playback volume.

現(xiàn)在來(lái)說(shuō)，②短視頻標(biāo)題。

Now, let's talk about the title of the short video.

其實(shí)標(biāo)題是可以讓系統(tǒng)精準(zhǔn)識(shí)別短視頻內(nèi)容，進(jìn)行流量匹配。

In fact, titles can enable the system to accurately identify short video content and match traffic.

還記得我說(shuō)過(guò)的關(guān)鍵詞標(biāo)題技巧嗎？

Do you remember the keyword title technique I mentioned?