這一份抖音投流的寶藏攻略你一定要收藏好！

操作流程：

Operation process:

明確目標：首先得清楚自己投流是為了漲粉、增加視頻播放量，還是促進產(chǎn)品銷售。不同目標對應的投流策略大不一樣。比如想賣貨，就要重點關注帶貨轉化率；單純想漲粉，就得注重粉絲增長成本和粉絲質量。

Clear goal: Firstly, it is necessary to clarify whether one is investing in order to gain followers, increase video views, or promote product sales. The investment strategies corresponding to different goals vary greatly. For example, if you want to sell goods, you need to focus on the conversion rate of sales; If you simply want to increase your fan base, you need to pay attention to the cost and quality of fan growth.

制作優(yōu)質素材：這是關鍵！視頻要高清、內容有吸引力、開頭能抓住眼球。可以多看看同領域熱門視頻學習，文案簡潔有力，配上熱門音樂，讓用戶有看下去的欲望。

Creating high-quality materials: This is the key! The video should be high-definition, the content should be attractive, and the beginning should catch the eye. You can watch more popular videos in the same field for learning, with concise and powerful copy, accompanied by popular music, to make users have the desire to continue watching.

開通投流功能：進入抖音創(chuàng)作者服務中心，找到 “DOU+” 或者巨量千川（電商帶貨用），按步驟完成實名認證等基礎操作，綁定支付方式，方便后續(xù)扣費。

Open the streaming function: enter the Tiktok Creator Service Center, find "DOU+" or a large number of Qianchuan (e-commerce with goods), complete the basic operations such as real name authentication step by step, and bind the payment method to facilitate subsequent deduction.




設置投放參數(shù)：

Set advertising parameters:

選擇投放人群：根據(jù)年齡、性別、地域、興趣愛好等來精準定位你的受眾。賣美妝就選 18 - 45 歲女性居多的地區(qū)，喜歡時尚護膚類興趣標簽人群。

Select target audience: Accurately target your audience based on age, gender, region, interests, and hobbies. When selling beauty products, choose regions with a majority of women aged 18-45 who are interested in fashion and skincare.

投放時長：可以選擇 6 小時、12 小時、24 小時，依據(jù)視頻發(fā)布時間和目標受眾活躍時間來定，下班后、周末這些時段流量通常較大。

Duration of advertising: You can choose from 6 hours, 12 hours, or 24 hours, depending on the video release time and the target audience's active time. Traffic is usually high after work and on weekends.

投放金額：新手可以先小額試水，看看效果，再逐步增加預算。

Investment amount: Novices can first test the waters with a small amount to see the effect, and then gradually increase the budget.

注意事項：

matters needing attention:

數(shù)據(jù)監(jiān)測：投流過程中要時刻關注數(shù)據(jù)，點擊率、轉化率、互動率等。如果點擊率低，可能是封面或標題不行；轉化率差，就得思考是不是產(chǎn)品介紹不到位或者落地頁有問題，及時調整優(yōu)化。

Data monitoring: During the investment process, it is important to constantly monitor data such as click through rates, conversion rates, and engagement rates. If the click through rate is low, it may be due to poor cover or title; If the conversion rate is poor, you need to consider whether the product introduction is inadequate or if there are problems with the landing page, and adjust and optimize it in a timely manner.

遵守規(guī)則：抖音對投流內容有嚴格規(guī)定，不能虛假宣傳、涉黃涉暴等，一旦違規(guī)，賬號會被限流甚至封禁，前期投入就打水漂啦。

Follow the rules: Tiktok has strict regulations on the content of streaming, and can't make false propaganda, engage in pornography or violence. Once violating the rules, the account will be restricted or even banned, and early investment will be lost.

競品分析：關注同行競品投流動態(tài)，他們的投放時段、人群選擇、素材風格，借鑒優(yōu)點，找出差異化競爭之路。

Competitive analysis: Pay attention to the investment flow dynamics of competitors in the same industry, their advertising time periods, audience choices, material styles, draw on their strengths, and find the path of differentiated competition.

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